Founder Kelly Krpata: The Story Behind BRYTR DAYS
on May 05, 2026

Founder Kelly Krpata: The Story Behind BRYTR DAYS

I’ve always considered myself a pretty optimistic person - the glass is always half full, the sun will rise again tomorrow and those who stay will be champions (Go Blue)!

But along the way that changed. It was two months into my recovery from surgery after my second diagnosis of Stage 4 colorectal cancer. Up to this point I was the one-step-in-front of the other, take it day-by-day, we’re on the road to recovery guy.  Always had a joke for the nurses and a high five for anyone that asked how I was doing. But that day as I was sitting in my “cancer recliner,” where I spent about twenty hours a day depending on hospital visits, I thought to myself, "What if there are no brighter days ahead?”  What if this is the new normal?

This was the day cancer finally broke me!

It brought me back to the day after I was first diagnosed, May 6th 2022. I was sitting in the first pew at the local church in our small beach town in California. I’m really not a religious guy but I didn’t really know where else to turn - so I prayed for my story to not end there. I promised that if I got through this I would continue to be the best dad I could ever be and bring a new lens to mental wellness and help as many people as I could.

You see, I had been working on the connection of food and nutrition and mental well being for a while at this point. More as a passion or an area of intrigue than anything else. I had an idea that I was onto something, I just needed the time to deliver.

The day after my lowest point, I woke up in the morning, pulled up my socks and went to work - committed to living life on the brighter side of the street. My twenty hours a day in the cancer recliner transitioned to ten hours a day at my desk. I was deep in the bowels of the National Library of Medicine researching every article relevant to the field of Nutritional Psychiatry. Decades of research but little that moved the industry needle.  I went deep down the rabbit hole. And when I came up for air, there was a very clear connection between the food we eat and our mental wellness. And I was convinced I could crack the code.

I found purpose in life again.

A few funny things happened along the way. First, in one of the greatest runs of sheer luck, my wife, my sister in law, my best friend and an amazing scientist believed in what I was talking about enough to join the journey. Each unbelievably accomplished in their professional lives, but also each looking to find purpose in their work as well. Second, the research led us to the understanding that mental wellness isn’t all in your head. It’s a whole body approach - you need to feed your body to fuel your mind. We focused on hydration, inflammation, gut health and neuroplasticity. With this team - we cracked the code!

In the end we developed an amazing product - a powdered nutritional drink that provides all the daily nutrients your body and brain need to operate optimally. The ingredients are backed by science and have all of the good stuff and none of the bad. We operate by the three Rs: The right ingredients, the right interactions, the right ratios.

Think Clean Energy. Clear Mind.

We’re science driven, transparent, honest and will tell you exactly what we are doing and why we are doing it. We aren’t here to tell you what to do, but to tell you what your body needs. Not to get too Jerry Maguire here - but we are going to turn the supplement industry upside down.

So today, we release this little product of ours, but in an intentional way. It’s a private release driven by an amazing group of brand partners to give you a small taste of what we are all about. They are a hand selected group that have years of experience working with fun and inspiring brands and all have an expertise in connecting customers with products that are changing the industries in which they operate. We hope that you will join us in this private release - you can find a link in the comments.

And just to close the loop, our brand is BRYTR DAYS…because BRYTR DAYS are ahead for all of us!

Thanks for reading along.

BRYTR DAYS Anita Vora Krpata Matt Lindsay Sonia Vora Kelly Cox